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Runners chasing people without a budget
Open pre-sale, 300 leads in a month, 90% are curious without capacity. The broker burns weeks on calls that went nowhere.
Presales, specification, bidding, construction. Funnels that qualify leads before the broker ever calls. A CRM that reflects the real business flow.
Open pre-sale, 300 leads in a month, 90% are curious without capacity. The broker burns weeks on calls that went nowhere.
Architects and engineers who specify your product for large projects. If you don't work on them monthly, they specify the competitor.
HubSpot by default does not know what "tender" is, nor "award", nor the difference between vertical and horizontal residential. Sellers stop using it.
You don't know what project is stalled, what broker produces and what channel brought what lead. Decisions by intuition.
Landing + qualifying form (budget, timelines, financing). Qualified leads are assigned in real time to the correct broker. The unqualified enter nurturing.
Etapas: interest → visit → section → reservation → contracting → registration. With SLAs per stage and alerts when something gets stuck for more than X days.
Content aimed at architects, engineers, developers. Technical newsletter, application cases, standard updates. Each opening and download adds to the scoring.
Dashboard with commercial progress by tower, by stage, by runner. Acquisition cost per lead, per section, per closed sale — per channel.
Experience in vertical and horizontal residential developments, subdivisions and industrial projects. We understand the difference between pre-sales and post-delivery.
See the full roster →Yes. They're different funnels — vertical residential sells per unit with a 3–12 month cycle; industrial sells by macro-lot with 2+ year cycles. We configure separate pipelines with specific metrics.
We prefer HubSpot or Pipedrive configured for your specific flow because they're more flexible. If you have investment in a real-estate CRM, we evaluate whether to migrate or integrate.
Broker portal + shared lead tracking with automatic commission split. Each broker only sees their opportunities; your sales director sees everything.
30 minutes, no commitment. We review how your construction pipeline is moving today, where it is leaking, and what 3 prioritized actions would give you the most traction in the next 90 days.