Industry · B2B Manufacturing

Commercial systems for
manufacturing companies

Sales cycles of 6 to 12 months. Technical RFQs coordinating engineering, procurement, and finance. Commercial infrastructure matched to the average ticket size.

Monterrey Center· Founded by former Google Senior Partner· Scrum applied
What we see in manufactura

The 4 patterns that cost pipeline.

01

RFQs that are lost between areas

A technical quote arrives. Go through commercial, then engineering, then purchasing. Three weeks later no one knows where it is.

02

Distributors without shared visibility

You don't know what leads your distributors are working on or what stage they are in. The channel is a black box.

03

Follow-up between technical joints

An 8-month cycle with demo, sample, and validation. If between one meeting and the next the rep forgets to write, the account cools off.

04

Salesperson turnover = lost portfolio

A salesman resigns. Your pipeline, your contacts, your history with each account — everything goes with it.

How we solve it

What we implement for manufactura.

01

CRM with technical stages

Pipeline que refleja ciclo real: identification → RFQ technical → sample → validation → PO → recurrence. Custom fields by product type, by required certification, by destination country.

02

Cross-department automation

When an RFQ arrives, the system assigns the commercial engineer according to the product, notifies purchasing if a quote for supplies is needed, and sets the SLA. Everything plotted in the CRM.

03

Distributor portal or channel

From a simple portal or direct integration, your distributors register leads, update stages and receive support. You see consolidated pipeline in real time.

04

Lead scoring by account and country

Scoring that combines account size, industry, country, urgency and technical setting. Your best sales engineer works on the 10 leads with the highest probability of closing, not the 50 that arrived today.

Krezco and several more clients in industrial manufacturing trust us. We connect CRM + ERP + distributor portal in a single flow.

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Services that apply

Los pilares that we implement.

Frequently asked questions

What people always ask in manufactura.

Does it work for OEM and aftermarket?

Yes. Stages and metrics change dramatically: OEM is a long cycle with high ticket and few clients; aftermarket is volume with short cycles. We configure separate pipelines under the same CRM.

Do they integrate with SAP / Oracle / industrial ERPs?

Yes. We do bidirectional integrations: the CRM reads catalog and inventory state from the ERP; when an opportunity is won, it fires the order to the ERP without retyping.

How do you handle the technical part of an RFQ?

The CRM has fields for certifications, standards (NMX, ASTM, ISO), technical drawings and specs. Each team member sees the same file — the salesperson does not have to act as a translator between the client and the engineer.

Next step

Book a free diagnostic.

30 minutes, no commitment. We review how your manufacturing pipeline is moving today, where it is leaking, and what 3 prioritized actions would give you the most traction in the next 90 days.