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Playbook: B2C presales for construction firms

From 300 curious leads to 40 qualified prospects. Complete funnel map: landing, pre-qualification, routing by score, segmented nurturing, and broker-level reporting.

  • Landing structure that pre-qualifies (5 critical fields)
  • Scoring model with weights per variable
  • Nurturing sequences according to profile (Infonavit, banking, cash)
  • Performance dashboards by broker + channel

Format: PDF · 22 pages · 3.6 MB · Language: Spanish

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